Terry Fox - Marathon of Hope
This month I have observed many colleagues and friends taking part in "Movember" (www.movember.ca) and in Canada alone over 94,000 men have registered to let the facial hair grow and collect some dough for prostate cancer. The current tally is at 5.7 million - not bad for throwing out the shaving cream and razors for a month.
We have attached branding to this disease that touches so many - CIBC Run for Cure yielded $33 Million dollars this year for Breast Cancer Research. Retailers are jumping on the wagon producing pink apparel and accessories, even KitchenAid Mixers are shiny and pink.
It forces me to contemplate if we have as a society created a gender bias in cancer related causes.
Cancer is cancer, right?
Should we be elevating one above another?
The Terry Fox Foundation does not have pink ribbons or bearded men - it maintains the vision and determination of the young man it represents. The Foundation (according to their year end report) listed just over $19 million in fundraising revenues for year end April 2010. Not as much as our Breast Cancer supporters, but a great boost to research for all!
Let me know your thoughts....Vagi xo
(Challenge is going well - first visit to the wine store in three weeks and had to buy for a friend's birthday, not for myself) So, give something up, save a little and make a change for someone else.
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